As a brand owner, it is important that you are aware of all the latest developments in technology to improve the image of a brand. One of the ways of engaging your audience is through social media video production. This can help increase engagement and also the number of likes in shares that a brand will receive. 90% of marketers make use of video content as a part of their marketing strategy.

The advantages of using videos for social media

Social media are one of the most available and cost effective platforms to enhance the image of your brand and improve engagement with your target audience. With the help of video production, you can easily reach out to millions of people. A study shows that 500 million people watch Facebook videos on a daily basis and 10 billion videos are watched on Snapchat.

You must be wondering how these numbers can help your business. There is further research which points out that around 90% of businesses get new customers simply through using a social media video. The customers are looking for interesting content and if they see something that they like, they make sure that they keep it at the back of their mind. 70% of the consumers who watched these videos get to know about the brand’s products and services and then make a decision to purchase it.

When it comes to content marketing, it is important to meet the requirements of your audience and get them the information that they want. If an audience is consuming videos on a daily basis, the chances of your brand being promoted are increased a great deal.

Improving your brand image by uploading videos on social media

If you want to showcase your brand to the world, it is necessary that you spend a maximum amount on video production. With the help of well-produced videos, you can create memorable content for your customers. It can also help create a positive relationship between you and your customer and improve brand loyalty.

It can help a brand build its awareness in a number of ways. Stories are a great way to post behind the scenes content to let the audience know what is going on within the company. It allows the customers to get an insight into the way your business or your brand works. It is a good way of creating an emotional connection with the audience and proving to them that you are not just out there for the money, in fact, you actually care about them and their needs.

If you want to stand apart from your competition, you have to invest in social media video production. It not only helps engage the audience but it is also a great way of showing them how you differ from the rest of the brands. Instead of producing the traditional how-to videos, you can in fact ask your users to send in the videos of them using your products so that it creates a sense of trust and lets others know that you have a loyal customer base. Vidsta can compile your social media videos  and come up with an interesting video content for you.