by Georgia Lee, 19 May 2008
Are you speaking the language of the dead? Blogger Georgia Lee talks about the benefits blogging can bring to your business.
During this month have you used these terms in your small business?"Marketing channel.”“Public relations.”“Get the message out.”“Creative should handle this.”Are you speaking the language of the dead? A blog is not a marketing channel. It is not a one-way message delivery service. Blogs (and all social media) are two-way conversations. Public relations is a euphemism for corporate propaganda. Ever noticed how in classic public relations there is absolutely no “relation”... More...