by Dr Turlough Guerin, 8 September 2008
Even in the modern age of 2008 - where sustainability, recycling and carbon footprints have entered the mainstream thinking - there are still sizeable gaps between what consumers say they’ll do for environmental reasons versus what they’ll actually do when making their purchases at the supermarket. Blogger Turlough Guerin considers all of the environmental decisions we are faced with on a typical day.
Why is green so grey? If you are feeling confused about green choices then you are not alone Even now in the second half of 2008, there are still sizeable gaps between what consumers say they’ll do for environmental reasons versus what they’ll actually do when walking the aisles in the shopping centre. I think I know the reason why. I think consumers get confused with the overload of information and decisions they need to make each day. Consider all the environmental decisions we need to make on... More...