Campaign promotion
It's a no-brainer
16 June 2007
Telstra is asking the Australian public to weigh up two very different high-speed broadband proposals the Federal Government will be considering.
The latest newspaper advertisements compare the Aussie-owned, legally sound Telstra proposal with the foreign-owned SingTel Optus - G9 scheme that's riddled with legal pitfalls.
The advertisement, headed 'It's a no-brainer', calls on Australians to make the correct choice on this important issue for the country's future.
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Are they serious?
9 June 2007
This weekend a third round of Broadband Australia Campaign advertisements appears in major newspapers around the country where we decipher the price “menu” for the Singtel Optus – G9 scheme for high-speed broadband in Australia.
G9 claims wholesale high-speed broadband prices will be $20 to $50 a month. But don't be fooled.
When you read the small print you discover the G9 prices will increase dramatically while Telstra’s high-speed broadband plan gives a 14-year price guarantee at all speeds from 512Kbps to 50Mbps.
G9 prices under the microscope
Telstra's economic and regulatory experts have now exposed that the G9 scheme's entry-level prices are unrealistically low and vulnerable to big increases, making consumers worse off. Read why G9 prices are not what they seem.
GET ACTIVE!
Help make Telstra's plan a reality and move Australia into the fast lane. Write a Letter to the Editor to add your voice to the call for a real broadband plan for Australia.
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Telstra has a broadband plan for Australia
15 May 2007
Only Telstra has the plan, timetable and money to bring high-speed broadband to Australian homes and businesses
Telstra continued its push for high-speed broadband, today publishing an open letter to all Australians via full page advertisements in major newspapers around the country.
In the advertisement, headlined 'Telstra has a broadband plan for Australia', Telstra argues that “Only Telstra has the plan, timetable and money to bring high-speed broadband to Australian homes and businesses. So why is the ACCC still allowed to say 'NO'?"
The advertisement highlights Telstra's readiness and commitment to deliver high-speed broadband across Australia, and details how the roll-out plan will unfold over 48 months, starting from Day 1.
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Coming to a scoreboard this weekend
11 May 2007
The regulator as a 'shirt-fronting tagger' .... what's that about?
Well, when nearly 200,000 footy fans look at various AFL scoreboards on the weekend, they will see Telstra's "guts and determination" effort to win the right to deliver a high-speed broadband network to Australians.
The four scoreboard advertisements will run at the MCG, Telstra Dome and Skilled Stadium over the weekend, inviting the public to join with Telstra in "barracking" for high-speed broadband investment.
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Attention: all Australians
6 May 2007
Today Telstra stepped up its push for high-speed broadband for Australia with an advertising campaign that includes full page advertisements in papers across the country.
Here Telstra sets out how the ACCC is the blocker stopping Australians getting access to a $4.1 billion investment in fibre to the node.
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Broadband is 'a disgrace'
15 February 2007
Download or print a copy of the Broadband Australia Campaign flyer.
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Authorised by L McGregor, Telstra Corporation Limited, 242 Exhibition Street, Melbourne, VIC 3000